A So Unbelievable Pop Up
Within less than 10 days to spread the word about A So Unbelievable Pop Up, Like Minds swiftly leapt into action. To start, the team reached out to media contacts to remove the calendar listings for Fresh Arts’ gala and to replace it with the new information and dates. Then, story angles paired with eye-catching photos of the art auction items were strategically pitched to select arts reporters to garner features about the event.
Executive Director Announcement
Immediately after the news about the art auction was circulated, Like Minds shifted its focus to Fresh Arts’ executive director announcement. For the announcement, the team crafted a press release detailing the transition of power from Marci Dallas to Angela Carranza with an emphasis on Angela’s tenured history at the nonprofit. Then, the Houston Chronicle was offered an exclusive to run a story about the announcement before other outlets. Upon distributing the press release to other outlets, the team rapidly pitched reporters to secure interviews for Angela Carranza to discuss her vision for Fresh Arts’ future.