Head of Digital & Marketing
Nici has more than a decade of experience in communications, specializing in digital marketing and advertising, social media strategy, influencer marketing and public relations. She has helped many small to large-sized businesses grow their brands and increase revenue and profit.
Prior to joining Like Minds, Nici has managed multiple teams of designers, copywriters and content creators. She directed the overall digital strategy that involved brand identity, marketing and advertising campaigns for print and digital media. She has overseen the digital development for several local and national brands. Throughout her career she has had the opportunity to work with a vast range of clients from non-profit organizations and consumer brands to household services, the travel and hospitality industry and restaurant groups.
Nici graduated from the University of Houston with a BA in Communications/Public Relations and a minor in International Business with a focus in Asian Studies. She had the opportunity to study abroad in Southeast Asia through the Bauer College of Business Global Studies program. It was a culturally immersive and unique adventure she considered to be a life-changing experience.
In her free time, you can find Nici supporting her alma mater at sporting and volunteering events. She also enjoys hiking, spinning, spending time with her friends and family and traveling. She considers herself to be a foodie (although she doesn’t like that term) and is often trying out multiple local restaurants during her travels or new restaurants in Houston.