Paid media is still alive and well. Our team develops comprehensive media plans based on client goals, cost and audience targets including:

• Broadcast (TV, radio, podcast), OTT (streaming), digital (web, email marketing, etc.), Outdoor (Kiosks, billboards, bus shelters, etc.), Print (newspaper, magazine), Grassroots (sponsorships, event activations, etc.) outreach to include diverse audiences and languages when relevant
• Negotiation, development and placement of recommended campaign and budget
• Monitoring for contractual fulfillment to ensure timeliness, optimization and value adds
• Tracking performance to optimize budget and enhance effectiveness of spend
• Securing logs and/or metrics of placement
• Developing and sharing approved messaging, multimedia, PSA copy, etc. with media