A well thought-out strategy is key for future success. Whether you work with us through ongoing services or are through a short-term project, developing a strategy will be our first step. The strategy we produce ensures that our minds (yours and ours!) are on task, on budget and on brand...and that we've thought about what your people need to engage with and support your business day after day. Likewise, if you or your team are capable of executing a strategy and you just need a little push in the right direction, we'll be the brains behind the initial strategy or serve as a consultant,...more
We work with members of the media to position your brand in front of the right people. Our relationships within print, online and broadcast media outlets are deep and our knowledge of media placement ensures consistent coverage in all the right places.
Our media relations know how includes:
- Development of key messages and talking points
- Press release and media alert development and distribution
- Development of newsworthy story ideas and pitches
- Targeted media list development
- Media training and interview preparation
When it comes to engaging with the right people, working with influencers can be an incredibly effective approach. We work with local and national bloggers and social media influencers on behalf of our clients on an ongoing basis.
Our influencer relations know how includes:
- Blogger and influencer research and outreach
- Development of on-brand partnership development and pitching
- Negotiation and execution of influencer/blogger partnerships
- Contract creation
- Development of creative campaigns to drive influencer interest
Often times, the best way to reach your people is to find them where they already are...to get involved in their groups, to speak at their conferences, to support their endeavors and more. As part of our partnership development and community integration services, we work to position you in all the right places.
Our partnership development know how includes:
- Speaker nominations
- Awards nominations
- Development of cross-promotional initiatives with like-minded brands, businesses, non-profits or networking groups
- Trade partnership development...
We know how overwhelming and ever-changing social media can be for businesses. Through our social media services, we'll bring your brand voice to life to ensure that your people are engaging with your business in meaningful ways.
Our social media know how includes:
- Social media strategy development and campaign creation
- Developing a strong brand voice and image
- Reputation management and review websites
- Creating and managing social media accounts for your business across Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter, YouTube, TikTok...
We develop and execute strategies to help drive leads and facilitate short- and long-term sales through both digital marketing opportunities and social media advertising. Depending on the breadth and depth of your digital marketing and advertising needs, we may partner with other like-minded agencies to ensure you have the brightest minds at your disposal. This includes:
- Social media advertising focused on lead generation
- Google Adwords & PPC
- Blog writing for SEO
- Local Search Engine Marketing
We work with clients to elevate their brand image through initial and ongoing brand strategy, including logo, tagline and brand guidelines or ongoing creation of traditional and digital marketing collateral, including but not limited to:
- Brand guidelines and brand toolkits
- Social media imagery and cover imagery
- Email signatures, letterheads and business cards
- Presentations and templated decks
- Promotional products
- In-store items...
When it comes to bringing your company's voice to life to ensure your people care and connect with you, Like Minds has you covered.
Our copywriting and email marketing know how includes:
- Development of content calendars and all copy and multimedia within email campaigns
- Talking points and/or key messages
- Website copy
- Marketing copy for print materials
- Advertising copy
- Blog writing
- Bylines and op eds
- Customer service emails
- And more!
If you have the right people in place to manage your business or brand's traditional media relations efforts, we can still help you through media monitoring.
Our media monitoring know how includes:
- Media placement monitoring and tracking
- Coverage clipping and reporting
- Monitoring future PR opportunities and sharing with your team
- and more!