Public Relations

We optimize your brand's development, sales and engagement efforts thanks to our deep media and influencers relationships across the country and myriad industries, coupled with our development and execution of mutually-beneficial partnerships within the community.

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Media Relations

We work with members of the media to position your brand in front of the right people. Our relationships within print, online and broadcast media outlets are deep and our knowledge of media placement ensures consistent coverage in all the right places.

Our media relations know how includes:

  • Development of key messages and talking points
  • Press release and media alert development and distribution
  • Development of newsworthy story ideas and pitches
  • Targeted media list development
  • Media training and interview preparation
  • Development of creative campaigns to drive media coverage
  • Trend spotting and reactive outreach
  • Editorial calendar monitoring and pitching
  • Drafting and submitting bylines and thought leadership articles
  • Media monitoring and clipping
  • And more...all to secure meaningful coverage!

Influencer Relations

When it comes to engaging with the right people, working with influencers can be an incredibly effective approach. We work with local and national bloggers and social media influencers on behalf of our clients on an ongoing basis.

Our influencer relations know how includes:

  • Blogger and influencer research and outreach
  • Development of on-brand partnership development and pitching
  • Negotiation and execution of influencer/blogger partnerships
  • Contract creation
  • Development of creative campaigns to drive influencer interest
  • Trend spotting and reactive outreach
  • Inclusion of influencers in social media and media relations initiatives
  • Development of specific events targeted to blogger/influencer attendance and coverage
  • And more...all to secure meaningful coverage!
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Community Relations

Often times, the best way to reach your people is to find them where they already get involved in their groups, to speak at their conferences, to support their endeavors and more. As part of our community relations services, we work to position you in all the right places.

Our community relations know how includes:

  • Speaker nominations
  • Awards nominations
  • Development of cross-promotional initiatives with like-minded brands, businesses, non-profits or networking groups
  • Trade partnership development
  • Research surrounding industry or non-profit organizations to support as a member of Board of Directors, purchasing tables, donating to auctions, etc.
  • Ribbon cutting ceremonies and municipal proclamations
  • And more...all to secure meaningful coverage!