We work with members of the media to position your brand in front of the right people. Our relationships within print, online and broadcast media outlets are deep and our knowledge of media placement ensures consistent coverage in all the right places. Our media relations know-how includes:

• Development of key messages and talking points
• Press release and media alert development and distribution
• Development of newsworthy story ideas and pitches
• Targeted media list development
• Media training and interview preparation
• Development of creative campaigns to drive media coverage
• Trendspotting and reactive outreach
• Editorial calendar monitoring and pitching
• Drafting and submitting bylines and thought leadership articles
• Media monitoring and clipping
• Press kits and media drops
• Awards nominations
• And more... all to secure meaningful coverage!

We tap into the power of other brands’ and businesses’ social capital, social networks and brand presence to move the needle alongside other communications tactics and/or where other communications tactics may be less effective.

• Recommendations for boards of directors, non-profit organizations, networking or industry groups, etc. to join and/or give back to
• Speaking nominations
• Development of cross-promotional initiatives with current or future partners
• Trade partnership development
• Ribbon cutting ceremonies and municipal proclamations
• And more... all to position you in front of the right people!

We work with targeted influencers and content creators through campaign-based or evergreen initiatives and influencer-specific events on behalf of our clients, including:

• Influencer research and outreach
• Development and pitching on-brand partnerships and campaigns
• Negotiation, execution and contract creation for influencer partnerships
• Inclusion of influencers in social media and media relations initiatives
• Development of specific events targeted to influencer attendance and coverage
• And more... to ensure your brand reaches likeminded influencers and their audiences!

We hate to see it, but crises can’t be avoided. Ideally, we work with our clients to develop a crisis plan before a crisis hits, but we’re at the ready in real time as well. Whether the crisis involves extreme weather, violence, stakeholder issues, reputation issues, diversity or HR-related issues or so many other scenarios, we consult on and often handle internal and external communications - start to finish, or mid-crisis.