Jenny Selber Gustafson
Founder & Leading Mind
Our leading mind, Jenny Gustafson, serves as chief strategist and marketing consultant, while often overseeing project management of other vendors and/or partners as additional marketing needs come into play.
With 15+ of experience in the communications sector, specializing in public relations, strategic communications and social media strategy development and implementation, Jenny oversees the passionate team at Like Minds, who together serve as the marketing arm for clients of all sizes, acting as a true partner to help them achieve their goals.
Beginning and spending most of her career within agency settings, she quickly worked her way up from an Account Assistant to an Account Manager within just three years, where she focused on client management and strategic campaign creation, overseeing and managing internal team members, along the way. Before taking the leap to work for herself, she last served as Vice President of Sales & Special Projects at Integrate Agency, overseeing business development initiatives and helping to grow the agency from that of 3 employees to a thriving team of 25+.
Jenny has worked across a wide range of clientele from non-profit organizations and multi-unit restaurant groups to oil and gas corporations, consumer packaged goods brands and real estate giants. She revels in the opportunity to work with brands and businesses who give back to the community and make a greater impact in the world and Like Minds has given her even more opportunities to do just that!
moreJenny Selber Gustafson
Founder & Leading Mind
Our leading mind, Jenny Gustafson, serves as chief strategist and marketing consultant, while often overseeing project management of other vendors and/or partners as additional marketing needs come into play.
With 15+ of experience in the communications sector, specializing in public relations, strategic communications and social media strategy development and implementation, Jenny oversees the passionate team at Like Minds, who together serve as the marketing arm for clients of all sizes, acting as a true partner to help them achieve their goals. Read more
"Jenny's ability to form strong, genuine connections with just about anyone makes her the ideal partner for those looking to elevate their business practices."
Meet the team
Tania Diaz
Director of Operations
With over 20 years of experience in human resources, accounting, finance and non-profit management, Tania manages financial and administrative projects at Like Minds. She has worked in organizations such as Pro-Vision, Inc., Reasoning Minds, and Star of Hope in fundraising, finance, human resources and accounting capacities, within the City of Houston. Her role prior to joining Like Minds, was at CECO as the Human Resources Generalist.
Tania obtained her BBA in Accounting from the University of Houston, and Masters in Human Resources Management from Houston Baptist University. She also received her Non-Profit Leadership Alliance Certification through the University of Houston Graduate School of Social Work’s program.
In her free time, Tania enjoys spending time with family and friends.
moreLarisa Ivy
Director of Client Relations
Larisa is a graduate of Texas State University where she studied public relations and business administration. During her time at Texas State University, Larisa was a member of the national service sorority, Omega Phi Alpha, where she served in multiple leadership roles.
Shortly after graduating, Larisa fell in love with Houston’s art scene and decided to make Bayou City her home. Her passion for the arts and the nonprofit sector is demonstrated by her previous roles at Stages, ZACH Theatre, Society for the Performing Arts (SPA) and the Tony Award®-winning Alley Theatre. In her previous roles, Larisa cultivated skills in media relations, content creation, social media management and fundraising. Working in the arts was rewarding, but Larisa desired to flex her prowess as a public relations practitioner, which led her to join the Like Minds team.
In her role at Like Minds, Larisa leads the public relations and digital strategies, working with her team to secure high-value results for mission-driven organizations, while simultaneously ensuring our clients receive the best experience possible working across all service lines and with each and every member of our team.
moreJulia Bernstein
Senior PR & Special Projects Strategist
Julia graduated from The University of Texas at Austin with a Bachelor’s in Journalism and a minor in Sociology. She began her career by developing and executing media relations strategies for a prominent Houston-based hospital system before moving into an agency setting. As part of an agency, she had the opportunity to implement robust communications strategies for a variety of organizations in the business, fine arts, real estate and non-profit sectors. Her skills also include influencer relations, social media content development, and website management.
Julia serves as Like Minds' internal and external public relations thought leader, ensuring her individual clients and all of Like Minds' clients benefit from our robust and ever-growing media relationships and trends.
In her free time, Julia enjoys reading, traveling, going to concerts and spending time with family and friends.
moreValerie Rincones
Digital Marketing Manager
Valerie graduated from the University of Houston (Go Coogs!), earning a Bachelor’s in Communications with minors in Marketing and Graphic Design. She started her career in the agency world as a social media marketer, working with businesses and organizations in industries ranging from nonprofits and retail to technology and travel. Because why choose one, right?
Working in two agencies and then as a freelancer, she further developed her creative and strategic skills in social media and digital marketing, becoming a Jill of all trades. Copywriting and design? Check. Paid social and analytics? Check. Digital strategy and client relations? Double check.
Now, as Digital Marketing Manager, Valerie leads digital and social strategies, while also heading content creation, paid digital advertising and email marketing.
Outside of work, you won’t find Valerie. That’s because she’s a homebody who enjoys reading a good dystopian novel, discovering a new hobby (hello, ceramics) or playing the latest game from Nintendo. But don’t worry, she still gets out to exercise at the local YMCA or one of Houston’s hike-and-bike trails.
moreLauren Santerre
Senior Account Executive
Lauren developed a love for stories and story-telling at a very young age. Her mother was an accomplished English teacher, and Lauren has been reading, listening to and telling stories for most of her life. As a Senior Account Executive at Like Minds Communications she supports clients to tell their stories and expand their visibility to target audiences. Lauren enjoys building relationships and she is passionate about creating connections that benefit her clients. She thrives when solving a good challenge, specifically by thinking outside the box and crafting creative solutions for organizations and businesses.
Lauren was a “Jesus Major” as she affectionately calls herself. She grew up in the Methodist church and studied religion in college, later attending seminary not once, but twice. Basically, she just likes to collect degrees. Lauren has served in a variety of professional roles including Director of Interfaith Relations at Interfaith Ministries, Executive Director at Brigid’s Place, Chaplain at Silverado Hospice, Parish Life Coordinator at Trinity Episcopal Church, and running her own business as a Spiritual Director. She is a “jill of all trades” and has done a little bit of everything in her career including program management, communications, community outreach, public relations, fundraising, spiritual direction, leading retreats, officiating funerals and several other “duties as assigned.”
moreEliane Baaklini
Account Coordinator
Eliane is a proud graduate of the University of Houston, where she earned a Bachelor’s in Global Hospitality Leadership with a minor in Marketing. Before making the leap into the agency world, Eliane honed her skills at the Marriott Marquis Houston—better known as the iconic “Texas-shaped Lazy River hotel”—as a Marketing Coordinator. Working at one of the city's largest hotels in the heart of downtown, she had the chance to combine her creativity and passion for customer service to help market the property in unique and impactful ways.
Now, Eliane is diving into her new role as an Account Coordinator at Like Minds. She's excited to kick off her career in agency marketing and is eager to learn from the talented team around her.
When she’s not working, you’ll find Eliane exploring Houston’s best coffee shops and restaurants (ask her about the Beli app—she's obsessed), staying up-to-date with pop culture (aka chronically online), squeezing in a barre class or hanging out with her friends. As a true Houstonian, she’s always in the know about the city’s newest hotspots and must-do activities!
moreMegan Silianoff
Creative Direction
Having led award-winning teams across a wide range of industries and markets, Meg's expertise in all things creative has been a huge benefit to Like Minds' clients. Meg leads our branding and graphic design service lines, providing creative direction and oversight of all design initiatives.
moreYou've Come to the Right People
Are you ready to connect with your people in meaningful ways that will drive consistent and measurable results? Do you know what tactics are necessary to communicate your brand mission and make an impact moving forward? Are you ready to create or connect with a loyal following of like-minded customers or constituents? Well...why wait?
Let's put our Like Minds to work