JENNY SELBER GUSTAFSON
Founder & Leading Mind
Our leading mind, Jenny Gustafson, serves as chief strategist and marketing consultant, while often overseeing project management of other vendors and/or partners as additional marketing needs come into play.
With 15+ of experience in the communications sector, specializing in public relations, strategic communications and social media strategy development and implementation, Jenny oversees the passionate team at Like Minds, who together serve as the marketing arm for clients of all sizes, acting as a true partner to help them achieve their goals.
"Jenny's ability to form strong, genuine connections with just about anyone makes her the ideal partner for those looking to elevate their business practices."
Beginning and spending most of her career within agency settings, she quickly worked her way up from an Account Assistant to an Account Manager within just three years, where she focused on client management and strategic campaign creation, overseeing and managing internal team members, along the way. Before taking the leap to work for herself, she last served as Vice President of Sales & Special Projects at Integrate Agency, overseeing business development initiatives and helping to grow the agency from that of 3 employees to a thriving team of 25+.
Jenny has worked across a wide range of clientele from non-profit organizations and multi-unit restaurant groups to oil and gas corporations, consumer packaged goods brands and real estate giants. She revels in the opportunity to work with brands and businesses who give back to the community and make a greater impact in the world and Like Minds has given her even more opportunities to do just that!
Jenny is actively involved in the Houston community where she currently serves on the Board of Directors for the Anti-Defamation League Southwest Region, is an active member of Junior League of Houston, served on Girl's Empowerment Network's We Are Girls Conference Host Committee in 2016 and 2018 and chaired its 2016 conference, is an inaugural member of Mental Health America of Greater Houston's Next Gen Steering Committee and more. When not on the job, you can find Jenny volunteering with and advocating for the many non-profit organizations that she is passionate about, enjoying live music, traveling, indoor cycling and biking (including riding in the BP MS150 twice!), practicing and playing the mandolin and spending time with her husband, Eric, her son, Raegan, their two dogs, E the bully and Millie Grace, and her nine nieces and nephews.
Senior Manager, Client Accounts
Senior Manager of Client Accounts, Lisa Diaz, is enthusiastic about helping build relationships and brands that serve our community. She joins us with over 20 years of international experience in corporate and non-profit communications, fundraising, brand management, event planning and strategic sales.
Lisa holds a Bachelor of Arts degree in Communications/Public Relations and minors in international business and Spanish from Loyola University, New Orleans.
Prior to joining the Like Minds team, Lisa served as a Marketing, Sales and Events Manager at Morton’s The Steakhouse, where she planned thousands of events in collaboration with public relations agencies, the media, philanthropic organizations and companies of all sizes. She successfully created mutually beneficial partnerships across multiple industries resulting in strong global relationships, media coverage and growth. Lisa understands the importance of being able to measure results. She believes that if you take care of people, plan and tell a great story, business will naturally grow and thrive. She brings this passion for storytelling, ability to balance the needs of multiple stakeholders and strategic vision to all of Like Minds’ clients.
Lisa is an advocate for human rights and compassionate leadership. She is an alumna of Up with People, an American nonprofit organization that uses international travel, the performing arts, volunteering and educational intercultural communication workshops to teach young adults how to interact in a multi-cultural environment and create change in communities with varying needs. While on tour with Up with People, Lisa lived and worked in 15 countries in one year with a cast of 150 students representing 25 countries. This experience gave her a strong appreciation for and understanding of diverse cultures and lifestyles. She is currently serving as Interim Communications Chair on the Up with People International Alumni Association Board of Governors where she oversees communications with 13,000 alumni in over 130 countries and works to “inspire our global community to be committed difference makers.”
Lisa is passionate about serving philanthropic and networking organizations including Public Relations Society of America (PRSA), Executive Women International (EWI), Texas Business Travel Association (TBTA), The Greater Houston Partnership (GHP), Trees for Houston and Houston Insiders.
In her free time, she loves to explore forests and hiking trails with her son, Jonas, and dog, Charlie, cook with her husband, Jason, travel, sing, and create art.
Manager, Public Relations
Larisa is a graduate of Texas State University where she studied public relations and business administration. During her time at Texas State University, Larisa was a member of the national service sorority, Omega Phi Alpha, where she served in multiple leadership roles.
Shortly after graduating, Larisa fell in love with Houston’s art scene and decided to make Bayou City her home. Her passion for the arts and the nonprofit sector is demonstrated by her previous roles at Stages, ZACH Theatre, Society for the Performing Arts (SPA) and the Tony Award®-winning Alley Theatre. In her previous roles, Larisa cultivated skills in media relations, content creation, social media management and fundraising. Working in the arts was rewarding, but Larisa desired to flex her prowess as a public relations practitioner, which led her to join the Like Minds team.
In her role at Like Minds, Larisa is excited to lead the public relations strategy and secure high-value coverage for mission-driven organizations.
If she’s not at a cycling class, at a museum or trying food from Houston’s vegan scene, Larisa can be found either watching true crime with her husband or hanging out with her dog, Mildred (“Millie”) the Rescue Schnoodle.
Manager, Digital & Social Media Strategy
Nici has more than a decade of experience in communications, specializing in digital marketing and advertising, social media strategy, influencer marketing and public relations. She has helped many small to large-sized businesses grow their brands and increase revenue and profit.
Prior to joining Like Minds, Nici has managed multiple teams of designers, copywriters and content creators. She directed the overall digital strategy that involved brand identity, marketing and advertising campaigns for print and digital media. She has overseen the digital development for several local and national brands. Throughout her career she has had the opportunity to work with a vast range of clients from non-profit organizations and consumer brands to household services, the travel and hospitality industry and restaurant groups.
Nici graduated from the University of Houston with a BA in Communications/Public Relations and a minor in International Business with a focus in Asian Studies. She had the opportunity to study abroad in Southeast Asia through the Bauer College of Business Global Studies program. It was a culturally immersive and unique adventure she considered to be a life-changing experience.
In her free time, you can find Nici supporting her alma mater at sporting and volunteering events. She also enjoys hiking, spinning, spending time with her friends and family and traveling. She considers herself to be a foodie (although she doesn’t like that term) and is often trying out multiple local restaurants during her travels or new restaurants in Houston.
Veronika is a Houston-native and true creative at heart, having vast experience in photography, graphic design, theatre, dance and more. Her creative endeavors led her to Chicago where she studied at DePaul University, graduating with a Bachelors in Digital Media & Design. After graduation, she interned as a photographer for the Lincoln Park Zoo where she fell in love with working alongside mission-led, local businesses and creating content that truly engages their communities. She knew that she wanted to continue this path throughout her career as a creative.
Veronika returned to Houston in 2018 excited to help local businesses in her hometown. Switching her focus to graphic design, her passion as a creative grew stronger and she began to learn how branding and brand design makes a lasting impact for her clients and their audiences. Veronika’s creative experience spans a range of clients from family-owned businesses to large corporations like Phillips66 where she developed logos, brand guidelines oversaw art direction, and more. She is excited to join the Like Minds team as Graphic Designer and use her design skills to help mission-led brands become as strong as they can be.
When Veronika is not designing, you can find her being the biggest foodie and blogging/promoting local Houston restaurants on Instagram. She also loves spending time with her family, her partner and her rescue dachshund, Tanner, cheering on the Astros and spending way too much time on TikTok.
Media Relations and Community Engagement Strategist
Brooke joined the Like Minds team as a Junior Communications Specialist after first coming on board as a social media and public relations intern. She quickly grew into a Communications Specialist, where she helped clients with their media relations, partnerships and social media efforts. Today, as Like Minds' Media Relations and Community Engagement Specialist, Brooke brings her talents for building meaningful relationships and partnerships to client strategies, along with serving as Like Minds' internal inclusivity expert.
Prior to joining the team, Brooke proudly graduated from the University of Florida with a Bachelor’s degree in public relations and a minor in disabilities in society. It was during her involvement with organizations on campus that she found her passion for public relations. She is also an advocate for inclusive communication and guides many of Like Minds' clients toward such inclusivity though tactics such as using closed captioning and photo descriptions in all social media posts.
During her collegiate summers, Brooke lived in Los Angeles, where she held various internships in the entertainment industry, including music management and talent booking.
Although working in entertainment was nothing short of exciting, Brooke returned to her public relations roots (and her hometown!) as an intern for Like Minds Communications. She loves working with clients who that positively impact so many parts of the Houston community.
Digital & Social Media Analyst
Nirmi graduated from The University of Texas Medical Branch in 2015 with a Bachelor of Science in Nursing. After working in healthcare for three years, she decided to channel her passion for service and building relationships towards a career in marketing and communications. She has since earned her Master of Science in Marketing with a focus in digital marketing at the University of Houston Bauer College of Business. Classes like Integrated Marketing Communications, Search Engine Marketing and Social Media Marketing (where she first learned about Like Minds!) built a strong foundation of knowledge that she thoroughly enjoys leveraging for her client scope at Like Minds.
Nirmi joined the Like Minds team as an intern, quickly transitioning to a full-time role as Account Coordinator. As Like Minds' Digital & Social Media Analyst, Nirmi brings her digital marketing and advertising prowess to mission-driven clients through the development and execution of digital and social media advertising, social media, email marketing and website/SEO strategies.
She is also an avid photographer and spends most of her weekends shooting or refining her editing skills. In her free time, Nirmi enjoys traveling, spending time with friends and family and watching the latest TV shows and movies!
Public Relations Specialist
Lexi graduated from Texas State University in 2020 where she studied public relations and business administration. Throughout her years at Texas State, she worked at the student-run radio station KTSW-89.9, where she spent her time creating and promoting branded content on and off air while also running various talk shows.
During her time in college, Lexi completed various internships in the PR and Marketing industries where she was able to grow and cultivate her media relations skills. These internships included working for magazine publishers, government entities and recording studios.
Prior to joining the Like Minds team, Lexi moved back to the Houston area where she grew up and began honing in on her public relations and writing skills. She began working in digital marketing where she oversaw various marketing campaigns for clients, created company logos/merchandise and generated riveting writing content for businesses.
In her spare time, you can find Lexi jamming out to anything Paul McCartney or listening to her plethora of podcasts. She also enjoys anything true crime related and loves showing support for the live music scene here in Houston.
Juliette’s love of writing began in her childhood when reading "Where the Sidewalk Ends" by Shel Silverstein. Enamored by the water-like flow of the words, Juliette then began writing her own poems which eventually evolved into longer pieces like scripts and stories. Today, Juliette is ecstatic and grateful that she can make a living off her passion while helping others make a living off their passions.
Juliette graduated from the University of Houston (Go Coogs!) with a Bachelor’s degree in public relations and a minor in organizational leadership and supervision. During undergraduate, she interned with the Houston Chronicle as copy editor, during which she gained exposure to top-tier writing and refined her AP Style skills. She was an active member of the Public Relations Student Society of America (PRSSA) and served as its secretary during her senior year.
If she’s not typing up a storm, you can find Juliette playing video games, eating at the newest Houston restaurant with her boyfriend or napping with her cat, Mali.
Digital & Social Media Account Coordinator
Sharon graduated from the University of Houston with a Bachelor’s in Public Relations and a minor in Political Science. Her love for creative writing, social media and passion for helping others lit her path towards pursuing a career in digital marketing and strategic communications.
During her time at the University of Houston, she completed multiple internships in the medical management and PR industry as well as serving as an active member of a student-run agency on campus, Valenti Integrated. She also worked as a freelance social media manager for a local restaurant in Spring, Texas. It was during these endeavors, did where she realized her love for driving brand awareness for small to medium-sized businesses through creative marketing efforts.
Sharon joined Like Minds as a Digital & Social Media Intern and quickly transitioned to her full-time role as a Digital & Social Media Account Coordinator. In this role, she helps mission-driven clients with digital and social media strategy and execution, email marketing and website copywriting.
When she isn’t working, you can find Sharon running and training for her next race, spending time with family and friends, shopping and being a crazy cat lady with her three kitties, Rue, Chen-Chen and Nico!
We've built relationships with and work alongside the brightest and most creative minds in the business. When it's not within our scope or expertise, we collaborate with a bevy of brilliant doers, creators and marketers to ensure your marketing needs are taken care of each step of the way. Likewise, many agencies trust Like Minds to serve as their clients' communications arm, which we do often.