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Founder & Leading Mind

Our leading mind, Jenny Gustafson, serves as chief strategist and marketing consultant, while often overseeing project management of other vendors and/or partners as additional marketing needs come into play.

With 15+ of experience in the communications sector, specializing in public relations, strategic communications and social media strategy development and implementation, Jenny oversees the passionate team at Like Minds, who together serve as the marketing arm for clients of all sizes, acting as a true partner to help them achieve their goals.

"Jenny's ability to form strong, genuine connections with just about anyone makes her the ideal partner for those looking to elevate their business practices."


Beginning and spending most of her career within agency settings, she quickly worked her way up from an Account Assistant to an Account Manager within just three years, where she focused on client management and strategic campaign creation, overseeing and managing internal team members, along the way. Before taking the leap to work for herself, she last served as Vice President of Sales & Special Projects at Integrate Agency, overseeing business development initiatives and helping to grow the agency from that of 3 employees to a thriving team of 25+.

Jenny has worked across a wide range of clientele from non-profit organizations and multi-unit restaurant groups to oil and gas corporations, consumer packaged goods brands and real estate giants. She revels in the opportunity to work with brands and businesses who give back to the community and make a greater impact in the world and Like Minds has given her even more opportunities to do just that!

Jenny is actively involved in the Houston community where she currently serves on the Board of Directors for the Anti-Defamation League Southwest Region, is an active member of Junior League of Houston, served on Girl's Empowerment Network's We Are Girls Conference Host Committee in 2016 and 2018 and chaired its 2016 conference, is an inaugural member of Mental Health America of Greater Houston's Next Gen Steering Committee and more. When not on the job, you can find Jenny volunteering with and advocating for the many non-profit organizations that she is passionate about, enjoying live music, traveling, indoor cycling and biking (including riding in the BP MS150 twice!), practicing and playing the mandolin and spending time with her husband, Eric, her son, Raegan, daughter, Margaux, their dog, Millie Grace, and her nine nieces and nephews.

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Senior Manager, Client Accounts

Senior Manager of Client Accounts, Lisa Diaz, is enthusiastic about helping build relationships and brands that serve our community. She joins us with over 20 years of international experience in corporate and non-profit communications, fundraising, brand management, event planning and strategic sales.

Lisa holds a Bachelor of Arts degree in Communications/Public Relations and minors in international business and Spanish from Loyola University, New Orleans.

Prior to joining the Like Minds team, Lisa served as a Marketing, Sales and Events Manager at Morton’s The Steakhouse, where she planned thousands of events in collaboration with public relations agencies, the media, philanthropic organizations and companies of all sizes. She successfully created mutually beneficial partnerships across multiple industries resulting in strong global relationships, media coverage and growth. Lisa understands the importance of being able to measure results. She believes that if you take care of people, plan and tell a great story, business will naturally grow and thrive. She brings this passion for storytelling, ability to balance the needs of multiple stakeholders and strategic vision to all of Like Minds’ clients.

Lisa is an advocate for human rights and compassionate leadership. She is an alumna of Up with People, an American nonprofit organization that uses international travel, the performing arts, volunteering and educational intercultural communication workshops to teach young adults how to interact in a multi-cultural environment and create change in communities with varying needs. While on tour with Up with People, Lisa lived and worked in 15 countries in one year with a cast of 150 students representing 25 countries. This experience gave her a strong appreciation for and understanding of diverse cultures and lifestyles. She is currently serving as Interim Communications Chair on the Up with People International Alumni Association Board of Governors where she oversees communications with 13,000 alumni in over 130 countries and works to “inspire our global community to be committed difference makers.”

Lisa is passionate about serving philanthropic and networking organizations including Public Relations Society of America (PRSA), Executive Women International (EWI), Texas Business Travel Association (TBTA), The Greater Houston Partnership (GHP), Trees for Houston and Houston Insiders.

In her free time, she loves to explore forests and hiking trails with her son, Jonas, and dog, Charlie, cook with her husband, Jason, travel, sing, and create art.



Manager, Public Relations

Larisa is a graduate of Texas State University where she studied public relations and business administration. During her time at Texas State University, Larisa was a member of the national service sorority, Omega Phi Alpha, where she served in multiple leadership roles.

Shortly after graduating, Larisa fell in love with Houston’s art scene and decided to make Bayou City her home. Her passion for the arts and the nonprofit sector is demonstrated by her previous roles at Stages, ZACH Theatre, Society for the Performing Arts (SPA) and the Tony Award®-winning Alley Theatre. In her previous roles, Larisa cultivated skills in media relations, content creation, social media management and fundraising. Working in the arts was rewarding, but Larisa desired to flex her prowess as a public relations practitioner, which led her to join the Like Minds team.

In her role at Like Minds, Larisa is excited to lead the public relations strategy and secure high-value coverage for mission-driven organizations.

If she’s not at a cycling class, at a museum or trying food from Houston’s vegan scene, Larisa can be found either watching true crime with her husband or hanging out with her dog, Mildred (“Millie”) the Rescue Schnoodle.

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Manager, Digital & Social Media Strategy

Nici has more than a decade of experience in communications, specializing in digital marketing and advertising, social media strategy, influencer marketing and public relations. She has helped many small to large-sized businesses grow their brands and increase revenue and profit.

Prior to joining Like Minds, Nici has managed multiple teams of designers, copywriters and content creators. She directed the overall digital strategy that involved brand identity, marketing and advertising campaigns for print and digital media. She has overseen the digital development for several local and national brands. Throughout her career she has had the opportunity to work with a vast range of clients from non-profit organizations and consumer brands to household services, the travel and hospitality industry and restaurant groups.

Nici graduated from the University of Houston with a BA in Communications/Public Relations and a minor in International Business with a focus in Asian Studies. She had the opportunity to study abroad in Southeast Asia through the Bauer College of Business Global Studies program. It was a culturally immersive and unique adventure she considered to be a life-changing experience.

In her free time, you can find Nici supporting her alma mater at sporting and volunteering events. She also enjoys hiking, spinning, spending time with her friends and family and traveling. She considers herself to be a foodie (although she doesn’t like that term) and is often trying out multiple local restaurants during her travels or new restaurants in Houston.

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Senior Graphic Designer

Veronika is a Houston-native and true creative at heart, having vast experience in photography, graphic design, theatre, dance and more. Her creative endeavors led her to Chicago where she studied at DePaul University, graduating with a Bachelors in Digital Media & Design. After graduation, she interned as a photographer for the Lincoln Park Zoo where she fell in love with working alongside mission-led, local businesses and creating content that truly engages their communities. She knew that she wanted to continue this path throughout her career as a creative.

Veronika returned to Houston in 2018 excited to help local businesses in her hometown. Switching her focus to graphic design, her passion as a creative grew stronger and she began to learn how branding and brand design makes a lasting impact for her clients and their audiences. Veronika’s creative experience spans a range of clients from family-owned businesses to large corporations like Phillips66 where she developed logos, brand guidelines oversaw art direction, and more. She joined the Like Minds team as Graphic Designer and quickly grew to our Senior Graphic Designer, where she oversees graphic design interns and uses her design skills to help mission-led brands become as strong as they can be.

When Veronika is not designing, you can find her being the biggest foodie and blogging/promoting local Houston restaurants on Instagram. She also loves spending time with her family, her partner and her rescue dachshund, Tanner, cheering on the Astros and spending way too much time on TikTok.

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Project Strategist

Jess joins Like Minds with over 10 years of marketing and communications experience in the non-profit and educational sectors. She has a bachelor's degree in English with a minor in secondary education from University of Houston - go Coogs! While in college, with the aim of becoming a teacher, Jess found her creative pathway by chance in a local photographer's studio where she learned as much as she could about editing and design for clients and ultimately picked up a camera. She has been immersed in storytelling in all its forms ever since.

Prior to Like Minds, Jess used her visual and written communication skills to further the goals of mission-driven organizations. She served as a content producer and photographer for the Greater Angleton Chamber of Commerce, and communications manager at United Way of Brazoria County and Lone Star College-University Park. In these roles, she wore many hats - social media, digital advertising, photography, videography, copywriting, public relations, graphic design, event planning; all of these experiences give her a unique perspective of the needs of clients and the ebbs and flows of the creative process. Jess is thrilled to bring these experiences to her role as Project Strategist at Like Minds.

When Jess is not in the office, you can find her either exploring Houston with a camera in hand or being a complete homebody with her husband, Scott, and four cats (all rescues or shelter-cats), watching the latest Marvel or sci-fi hit. When able to travel (Banff and Joshua Tree are among her favorites), Jess puts every airlines' baggage limits to the test with her photo and video gear.

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Public Relations Specialist

Lexi graduated from Texas State University in 2020 where she studied public relations and business administration. Throughout her years at Texas State, she worked at the student-run radio station KTSW-89.9, where she spent her time creating and promoting branded content on and off air while also running various talk shows.

During her time in college, Lexi completed various internships in the PR and Marketing industries where she was able to grow and cultivate her media relations skills. These internships included working for magazine publishers, government entities and recording studios.

Prior to joining the Like Minds team, Lexi moved back to the Houston area where she grew up and began honing in on her public relations and writing skills. She began working in digital marketing where she oversaw various marketing campaigns for clients, created company logos/merchandise and generated riveting writing content for businesses.

In her spare time, you can find Lexi jamming out to anything Paul McCartney or listening to her plethora of podcasts. She also enjoys anything true crime related and loves showing support for the live music scene here in Houston.

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Tania Diaz

Operations Specialist

With over 20 years of experience in human resources, accounting, finance and non-profit management, Tania manages financial and administrative projects at Like Minds. She has worked in organizations such as Pro-Vision, Inc., Reasoning Minds, and Star of Hope in fundraising, finance, human resources and accounting capacities, within the City of Houston. Her role prior to joining Like Minds, was at CECO as the Human Resources Generalist.

Tania obtained her BBA in Accounting from the University of Houston, and Masters in Human Resources Management from Houston Baptist University. She also received her Non-Profit Leadership Alliance Certification through the University of Houston Graduate School of Social Work’s program.

In her free time, Tania enjoys spending time with family and friends, nature trails, and loves to take long walks with her dog Jubilee.

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Digital & Social Media Specialist

Sharon graduated from the University of Houston with a Bachelor’s in Public Relations and a minor in Political Science. Her love for creative writing, social media and passion for helping others lit her path towards pursuing a career in digital marketing and strategic communications.

During her time at the University of Houston, she completed multiple internships in the medical management and PR industry as well as serving as an active member of a student-run agency on campus, Valenti Integrated. She also worked as a freelance social media manager for a local restaurant in Spring, Texas. It was during these endeavors, did where she realized her love for driving brand awareness for small to medium-sized businesses through creative marketing efforts.

Sharon joined Like Minds as a Digital & Social Media Intern and quickly transitioned to a Digital & Social Media Account Coordinator and grew into her full-time role as a Digital & Social Media Specialist. In this role, she helps mission-driven clients with digital and social media strategy and execution, email marketing and website copywriting.

When she isn’t working, you can find Sharon running and training for her next race, spending time with family and friends, shopping and being a crazy cat lady with her three kitties, Rue, Chen-Chen and Nico!

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Public Relations Specialist

Fatima is a graduate of Southern Methodist University where she studied journalism, fashion media and advertising. During her time at SMU, she was an active member of the UNICEF university chapter and Gamma Phi Beta, serving on the public relations team. Fatima was also a reporter for the campus newspaper and contributed to the student fashion magazine.

Prior to joining Like Minds, Fatima honed her public relations skills in an agency setting by working on media relations for national and local clients and growing her relationships with the Houston media and community. Her experience also includes influencer and community partnerships, social media management and content writing. In her current role at Like Minds, Fatima is excited about working with mission-driven organizations and helping them raise awareness through media coverage and strategic partnerships.

Fatima is a lifelong learner always searching for ongoing training content and she is currently finishing her master’s degree in public and media relations from Johns Hopkins University. In her spare time, you can find her taking walks with her husband and dog, exploring the museum district or catching up on a few of her favorite sitcoms. As a foodie, she also enjoys cooking and exploring Houston’s restaurant scene.

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Social Media Account Coordinator

As a Social Media Account Coordinator at Like Minds, Vivianna is responsible for bringing clients’ brands and voices to life across digital platforms! Vivianna is a Houston native with a passion for art, design, and social media. Following trends and pop culture is second nature to her. This passion led her to pursue a career in strategic communications.

Vivianna graduated from the University of Houston with a Bachelor’s in Public Relations and a minor in Graphic Communications Technology. In college, Vivianna completed multiple internships across various industries from education to startups and nonprofits organizations, with each helping her build skills in brand awareness and content creation.

In her free time, you can find Vivianna fueling her shopping addiction out on the town. She also enjoys crocheting, working out and binging dystopian shows on Netflix with her dog, Cherry.

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Public Relations Account Coordinator

Elizabeth graduated from the University of Houston with a Bachelor’s degree in Public Relations and a minor in Retailing and Consumer Science. Her passion for working with people and love for writing inspired her to pursue a career in Communications.

During her time at the University of Houston, Elizabeth was a member of Valenti Integrated, a student-run agency on campus, where she worked with organizations in a variety of fields including nonprofits, education and retail. Elizabeth was also a Social Media Intern for a local modeling agency where she lived out her dream of attending New York Fashion Week.

In her role at Like Minds, Elizabeth hopes to continue her career in Public Relations while furthering her love for mission-driven work. Elizabeth joins our team as an Account Coordinator after having served as a PR intern!

In her free time, you can find Elizabeth discovering new restaurants and hidden gems around Houston. She also enjoys shopping with her friends, going to concerts, traveling, and watching the newest Real Housewives franchise.

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Junior Graphic Designer

After three rewarding months as our Graphic Design Intern, Veronica enthusiastically joined Like Minds as our Junior Graphic Designer. In her role, she works alongside the Senior Graphic Designer in creating print and digital designs that have high visual impact — demonstrating creativity, up-to-date knowledge of industry trends/software and resourcefulness.

Veronica, better known as Vero, attended Lone Star Community College, where she earned her Associate of Applied Science in Visual Communication with a Certificate in Graphic Design. Her favorite aspects of her work are branding and merchandising design, which she aims to use to uplift and bring awareness to organizations that serve the Houston community.

Off the clock, Vero enjoys listening to kpop and show tunes, doing puzzles, arts & crafts, watching Marvel movies, and spending time with her family, her partner, and her dog, Leo. Among her favorite activities, Vero most enjoys traveling and exploring new cities, restaurants, and museums.

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Our Partners

We've built relationships with and work alongside the brightest and most creative minds in the business. When it's not within our scope or expertise, we collaborate with a bevy of brilliant doers, creators and marketers to ensure your marketing needs are taken care of each step of the way. Likewise, many agencies trust Like Minds to serve as their clients' communications arm, which we do often.

We can manage these relationships and deliverables for you so that all aspects of your marketing initiatives are aligned. Including, but not limited to:

  • Website design, development and copywriting
  • Video production and script writing
  • SEO
  • 3D animation
  • Photography
  • Traditional media buying and/or advertising
  • Event planning
  • and more!
  • If you represent an agency that is looking for a PR, social media or copywriting resource OR think you can help Like Minds' clients as a future partner, learn more here.