Social & Digital Media
We know how overwhelming and ever-changing digital marketing can be for businesses. We spend our time poring over social media networks, email newsletters and paid strategies so you don't have to.
Social Media
Through our social media services, we'll bring your brand voice to life to ensure that your people are engaging with your business in meaningful ways. This includes:
- Social media strategy development and campaign creation
- Developing a strong brand voice and image
- Reputation management and monitoring review websites
- Creating and managing social media accounts for your business across Bluesky, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Threads, TikTok, YouTube, X and more
- Content creation, including creating and posting on-brand multimedia (branded graphics, videos, GIFs, photos and more) and/or utilizing Instagram Stories, Reels, Facebook Live, etc.
- Incorporating SEO best practices in social media strategy
- Integration of media relations, influencer relations and partnership initiatives
- Growing accounts through keyword and location searches, hashtags and trendspotting
- Staying up to date on social media trends and testing these across your accounts
- Crisis response and management
- And more... all to ensure growth and engagement!
While most clients utilize our social media expertise through ongoing social media management, we also support clients through social media projects, especially batch content creation.
Email Marketing
We develop email marketing strategies to ensure your brand stays top of mind with target and current audiences alike. This includes:
- Weekly, biweekly or monthly email newsletters
- Targeted email blasts
- Development of branded email templates
- Management and growth of email database
- Customer service emails
- and more to increase your owned audience!
Paid Social & Digital Media Buying
We develop and execute strategies to help drive engagement, awareness and leads through both digital and traditional ad buys. This includes:
- Development of social media and digital ad campaign
- Business Manager, Pixel and related dashboard set up
- All creative and copy associated with ads
- Ongoing A/B testing to adjust audiences, locations, budget, goals and more based on performance
- Optimizing website and/or sharing content to enhance SEO
Influencer Relations
We work with targeted influencers and content creators through campaign-based or evergreen initiatives and influencer-specific events on behalf of our clients, including:
- Influencer research and outreach
- Development and pitching on-brand partnerships and campaigns
- Negotiation, execution and contract creation for influencer partnerships
- Inclusion of influencers in social media and media relations initiatives
- Development of specific events targeted to influencer attendance and coverage
- And more... to ensure your brand reaches likeminded influencers and their audiences!
Interested in joining our family of mission-driven clients?
Fabulous! We can't wait to learn more about your organization!
