Social & Digital Media
Your target audiences are online now more than ever. They're searching for your services, product or solutions online. They're hoping to build relationships with your brand across Facebook, Instagram, TikTok, LinkedIn, Twitter (and so many additional channels). They're making purchasing decisions based on the ads that pop up in their feeds and they're staying loyal thanks to emails and text messages they receive that speak directly to their needs.
Social Media Strategy & Execution
We know how overwhelming and ever-changing social media can be for businesses. Through our social media services, we'll bring your brand voice to life to ensure that your people are engaging with your business in meaningful ways.
Our social media know how includes:
- Social media strategy development and campaign creation
- Developing a strong brand voice and image
- Reputation management and review websites
- Creating and managing social media accounts for your business across Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter, YouTube, TikTok and more
- Content creation, including creating and posting on-brand multimedia (branded graphics, videos, GIFs, photos and more) or utilizing Instagram Stories, Facebook Live, etc.
- Incorporating SEO best practices in social media strategy
- Integration of media relations, influencer relations and partnership development initiatives
- Growing accounts through strategic keyword and location searches, hashtags and more
- Social media advertising
- Staying up to date on social media trends and testing these across your accounts
- And more...all to ensure growth and engagement!
Social Media & Digital Advertising
We develop and execute strategies to help drive leads and facilitate short- and long-term sales through both digital marketing opportunities and social media advertising. Depending on the breadth and depth of your digital marketing and advertising needs, we may partner with other like-minded agencies to ensure you have the brightest minds at your disposal. This includes:
- Social media advertising focused on lead generation and fundraising
- Google Adwords & PPC
- Blog writing for SEO
- Local Search Engine Marketing
We develop email marketing strategies to ensure your brand stays top of mind with target and current audiences, alike. We do this through weekly, twice monthly or monthly newsletters, along with automated campaigns that encourage donations, sales and immediate action. This includes:
- Weekly, biweekly or monthly email newsletters and the multimedia, content writing and coordination of any/all relevant content across client stakeholders
- Targeted email blasts
- Email drip campaigns
- Development of branded email templates
- Management and growth of email database
- Customer service emails
- Development of email content calendars
- Integration with additional sales, loyalty or marketing platforms
- and more!
Website Design, Development & Copywriting
Thanks to our talent website development partners, our team works cohesively to create turnkey websites that are easy to edit and customize on the back-end in the event that your team needs to take over management.
While we often work with clients through short-term projects to ensure their missions are spread far and wide thanks to a dynamic website, we also update our clients' websites on an ongoing basis. Our website design, development and copywriting services include:
- Developing overall branded look and feel of website
- Incorporating any necessary plug-ins to ensure website reaches larger goals (Crowdrise, Shopify, PayPal, etc.)
- Ensuring a positive user experience through high-quality branding and functionality, including responsive design
- Developing all copy/content for website and updating copy and multimedia on an ongoing basis
- Coordinating any/all multimedia needs for website and ensuring all content fits within larger brand guidelines/standards
- Hosting website and troubleshooting any issues as they arise
- Updating and maintaining website content, including announcements, events, photos and videos