Ultimately, Like Minds successfully garnered a myriad of coverage for both Fresh Arts’ A So Unbelievable Pop Up and executive director announcement. The results include highly coveted placements in CultureMap, Houston Chronicle, PaperCity Magazine, Houston CityBook, Houstonia and more. Overall, 35 pieces of coverage were secured and positioned Fresh Arts in front of an estimated 2.1 million readers and 1.66 million social media followers.
The visually striking images of the artwork featured in the art auction proved to be a big splash with the media. For example, Houstonia used “Don’t Throw Me Away, I Have Worth” by Anthony Pabillano as the primary image for its weekly “Very Arts News” piece. Additionally, Houstonia featured four pieces of art from the auction in an Instagram collage that received high engagement from Houstonia’s social media followers.
Another major win was securing the exclusive executive director announcement with the Houston Chronicle as it has a large following of arts enthusiasts. This exclusive proved that Like Minds’ strong relationships with reporters can procure enviable results that any nonprofit’s key stakeholders would be proud to see.