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Media Relations Highlights from 2019

What a year 2019 was for our team and our mission-driven clientele! While our team was hard at work securing loads of coverage month-over-month for our clients, we've highlighted 20 (and a few more hidden throughout) of our favorite stories.

What made these stories stand out? So many of these pieces reached clients' goals, positioned them as leaders in their fields, told their stories beautifully or perfectly positioned them in front of their target audiences.

Want to learn more about how we can help you reach the right people through public relations? Look no further...

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Underdog Mentality: Williamsburg Enterprises Is On The Prowl For Distressed Retail Centers

After working with Williamsburg Enterprises through a short-term project at the close of 2018, we were thrilled to begin supporting its media relations, community relations and social media efforts through ongoing services in 2019. We hit the ground running and started the year stronger than ever with a feature story in Bisnow that perfectly encapsulated founder, "KK" Salem's real estate development philosophy.

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Know Your E-Scrap Processor: CompuCycle

Efforts toward the end of 2018 also resulted in a print story for social enterprise client, CompuCycle, in the e-cycling industry's top trade publication.

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Shopping for opportunity, investors flock to retail

While many of our efforts for Williamsburg Enterprises surrounded announcing recent retail shopping center deals, we consistently worked with media to ensure its leadership were seen as subject matter experts within the CRE industry. This February story in Houston Chronicle was our first foray into thought leadership for the client!

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Two Jewish Leaders Share 'Thoughts On The Jewish Future'

Our team was thrilled to work with ISJL through a short-term project to promote an exclusive program that brought two Jewish leaders to Houston. Given that the client's target audience was Houston's Jewish community, our team worked with Houston's only Jewish publication, Jewish Herald Voice, on an exclusive feature story surrounding the event.


What's Your Story?

Continuing our thought leadership efforts, we were thrilled to work with national industry publication, Shopping Center Business, to feature Williamsburg leader, Jason Ford, in a print (and online) story surrounding lending trends.


Beloved Houston bagel shop co-owner retires, new co-owner ushering in avocado toast era

In April, Houston's beloved "Bagel Shop" hired our team for a short-term project to announce its change in ownership. In addition to coverage on KPRC, our team secured major stories with CultureMap, CW (KRIV) and Houston Chronicle!

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A Closer Look at Affordable Development in Houston

In addition to consistently sharing updates surrounding Dakota Enterprise's latest multifamily developments, our larger strategic efforts involved thought leadership for founder, Rick Guttman. Because market rate workforce housing is a seldom-covered topic, media members were hungry to feature Rick and his take on affordable/workforce developments.

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Houston small business introduces state-of-the-art technology for electronics recycling

While CompuCycle has strong ties with a local TV station thanks to its annual electronics recycling drive, our team was brought in to ensure more Houstonians were aware of the benefits of e-cycling. Just after Earth Day, our team secured a fabulous feature with InnovationMap, our client's first time on the site.

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Dakota Enterprises Fills Affordable Housing Gap With Apartments In East End District

Continuing to build on our relationship with Bisnow and to position Rick Guttman and Dakota Enterprises as THE leader in market rate workforce housing, we were thrilled to secure this early Q2 feature for our client!

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Houston entrepreneur launches an app that matches patients to their ideal therapist

Another project, our team was elated to put our mental health marketing skills to work and launch Mental Health Match within the Houston market. This feature in InnovationMap (and a complementary story that ran on sister site, CultureMap) resulted in a whopping 22% of website traffic to Mental Health Match during the launch campaign period!

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CompuCycle: Strength in Longevity

Our team began pitching CompuCycle to industry titan, WasteAdvantage in early 2019 and our efforts paid off. In July, CompuCycle was featured as THE cover story!!

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8 of the biggest mistakes you're making with boxed cake mix

While Houstonians have known and loved Dessert Gallery for years, we are anxious to spread the word nationally, as well. This INSIDER article was our first opportunity to share Dessert Gallery's baking expertise with a national audience!

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WATCH: Learn To Make The Perfect Chocolate Chip Cookie | Mockingbird And Armadillo

Our team had a blast hosting Ernie Manouse at the Dessert Gallery commissary for this lengthy feature on its famous chocolate chip cookies. This was the perfect story to run in advance of National Chocolate Chip Cookie Day.


Self-Care Begins With Mental Health

For Self-Care Awareness Month, our team pitched Mental Health Match and its founder, Ryan Schwartz, to discuss how his site was the perfect solution to one's self-care.

As we continued to raise awareness for Mental Health Match in the Houston area, during "phase two" of our launch, we also secured features with Houston Matters, LGBT+ publication Spectrum South, Jewish Herald Voice, KRIV (FOX26) and Community Impact.

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SLIDESHOW: Dessert Gallery Bakery & Cafe in Houston, Texas

Our team loved working with trade publication, bake, to feature Dessert Gallery as it's featured bakery in September!

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FOX Morning News

We were thrilled to work with Salem Oncology Center for a short project to raise awareness of its innovative approach to treating Cancer. During October's Breast Cancer Awareness month, Dr. Salem a breast cancer patient were interviewed by Melissa Wilson on FOX26.


New York Deli is all about Astros despite name

After a successfully project period, our team was brought on to raise ongoing awareness for New York Deli & Coffee Shop ("The Bagel Shop") through an integrated range of digital and public relations services.

As MLB Playoffs began, we had a blast working with original "Bagel Shop" owner who was born and raised in the NYC area to discuss why he was rooting for the hometown 'Stros!

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How do you find therapy in Houston?

While pitching feature stories for newly launched, Mental Health Match, our team was consistently searching for opportunities to position founder, Ryan, as an expert in the therapy world. This article that ran in both print and online was the perfect opportunity to showcase Ryan's expertise AND his platform!

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Beloved bagel shop and deli expands with a massive second location in Bellaire

In November, we pitched long-time "Bagel Shop" customer and esteemed food reporter, Eric Sandler, to share the exclusive surrounding its upcoming Bellaire location opening!

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Ex-Furr High School principal speaks out against allegations that led to her termination and her new book

Our team loved getting to know the incredible Dr. Bertie Simmons, helping her introduce her book to the world through a book launch event and a series of media hits, including this feature on KRIV!