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Founder & Leading Mind

Our leading mind, Jenny Gustafson, serves as chief strategist and marketing consultant, while often overseeing project management of other vendors and/or partners as additional marketing needs come into play.

With 15+ of experience in the communications sector, specializing in public relations, strategic communications and social media strategy development and implementation, Jenny oversees the passionate team at Like Minds, who together serve as the marketing arm for clients of all sizes, acting as a true partner to help them achieve their goals.

"Jenny's ability to form strong, genuine connections with just about anyone makes her the ideal partner for those looking to elevate their business practices."


Beginning and spending most of her career within agency settings, she quickly worked her way up from an Account Assistant to an Account Manager within just three years, where she focused on client management and strategic campaign creation, overseeing and managing internal team members, along the way. Before taking the leap to work for herself, she last served as Vice President of Sales & Special Projects at Integrate Agency, overseeing business development initiatives and helping to grow the agency from that of 3 employees to a thriving team of 25+.

Jenny has worked across a wide range of clientele from non-profit organizations and multi-unit restaurant groups to oil and gas corporations, consumer packaged goods brands and real estate giants. She revels in the opportunity to work with brands and businesses who give back to the community and make a greater impact in the world and Like Minds has given her even more opportunities to do just that!

Jenny is actively involved in the Houston community where she currently serves on the Board of Directors for the Anti-Defamation League Southwest Region, is an active member of Junior League of Houston, served on Girl's Empowerment Network's We Are Girls Conference Host Committee in 2016 and 2018 and chaired its 2016 conference, is an inaugural member of Mental Health America of Greater Houston's Next Gen Steering Committee and more. When not on the job, you can find Jenny volunteering with and advocating for the many non-profit organizations that she is passionate about, enjoying live music, traveling, indoor cycling and biking (including riding in the BP MS150 twice!), practicing and playing the mandolin and spending time with her husband, Eric, her son, Raegan, daughter, Margaux, their dog, Millie Grace, and her nine nieces and nephews.

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Tania Diaz

Director of Operations

With over 20 years of experience in human resources, accounting, finance and non-profit management, Tania manages financial and administrative projects at Like Minds. She has worked in organizations such as Pro-Vision, Inc., Reasoning Minds, and Star of Hope in fundraising, finance, human resources and accounting capacities, within the City of Houston. Her role prior to joining Like Minds, was at CECO as the Human Resources Generalist.

Tania obtained her BBA in Accounting from the University of Houston, and Masters in Human Resources Management from Houston Baptist University. She also received her Non-Profit Leadership Alliance Certification through the University of Houston Graduate School of Social Work’s program.

In her free time, Tania enjoys spending time with family and friends, nature trails, and loves to take long walks with her dog Jubilee.



Head of Public Relations and Client Services

Larisa is a graduate of Texas State University where she studied public relations and business administration. During her time at Texas State University, Larisa was a member of the national service sorority, Omega Phi Alpha, where she served in multiple leadership roles.

Shortly after graduating, Larisa fell in love with Houston’s art scene and decided to make Bayou City her home. Her passion for the arts and the nonprofit sector is demonstrated by her previous roles at Stages, ZACH Theatre, Society for the Performing Arts (SPA) and the Tony Award®-winning Alley Theatre. In her previous roles, Larisa cultivated skills in media relations, content creation, social media management and fundraising. Working in the arts was rewarding, but Larisa desired to flex her prowess as a public relations practitioner, which led her to join the Like Minds team.

In her role at Like Minds, Larisa leads the public relations strategy, working with her team to secure high-value coverage for mission-driven organizations, while simultaneously ensuring our clients receive the best experience possible working across all service lines and with each and every member of our team.

If she’s not at a cycling class, at a museum or trying food from Houston’s vegan scene, Larisa can be found either watching true crime with her husband or hanging out with her dog, Mildred (“Millie”) the Rescue Schnoodle.

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Head of Digital & Marketing Strategy

Nici has more than a decade of experience in communications, specializing in digital marketing and advertising, social media strategy, influencer marketing and public relations. She has helped many small to large-sized businesses grow their brands and increase revenue and profit.

Prior to joining Like Minds, Nici has managed multiple teams of designers, copywriters and content creators. She directed the overall digital strategy that involved brand identity, marketing and advertising campaigns for print and digital media. She has overseen the digital development for several local and national brands. Throughout her career she has had the opportunity to work with a vast range of clients from non-profit organizations and consumer brands to household services, the travel and hospitality industry and restaurant groups.

Nici graduated from the University of Houston with a BA in Communications/Public Relations and a minor in International Business with a focus in Asian Studies. She had the opportunity to study abroad in Southeast Asia through the Bauer College of Business Global Studies program. It was a culturally immersive and unique adventure she considered to be a life-changing experience.

In her free time, you can find Nici supporting her alma mater at sporting and volunteering events. She also enjoys hiking, spinning, spending time with her friends and family and traveling. She considers herself to be a foodie (although she doesn’t like that term) and is often trying out multiple local restaurants during her travels or new restaurants in Houston.


Public Relations Strategist

Julia graduated from The University of Texas at Austin with a Bachelor’s in Journalism and a minor in Sociology. She began her career by developing and executing media relations strategies for a prominent Houston-based hospital system before moving into an agency setting. As part of an agency, she had the opportunity to implement robust communications strategies for a variety of organizations in the business, fine arts, real estate and non-profit sectors. Her skills also include influencer relations, social media content development, and website management.

In her current role at Like Minds, Julia is looking forward to helping secure high-value coverage and results for mission driven organizations.

In her free time, Julia enjoys reading, traveling, going to concerts and spending time with family and friends.

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Our Partners

We've built relationships with and work alongside the brightest and most creative minds in the business. When it's not within our scope or expertise, we collaborate with a bevy of brilliant doers, creators and marketers to ensure your marketing needs are taken care of each step of the way. Likewise, many agencies trust Like Minds to serve as their clients' communications arm, which we do often.

We can manage these relationships and deliverables for you so that all aspects of your marketing initiatives are aligned. Including, but not limited to:

  • Website design, development and copywriting
  • Video production and script writing
  • SEO
  • 3D animation
  • Photography
  • Traditional media buying and/or advertising
  • Event planning
  • and more!
  • If you represent an agency that is looking for a PR, social media or copywriting resource OR think you can help Like Minds' clients as a future partner, learn more here.